Best Selling author Paco Underhill has spent more than twenty five years studying consumer behavior. Read more
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News | Lost in Translation
Lost in Translation
February 13 | 2009
Read these amusing blurbs, descriptions and reviews of the newly released Why We Buy that were translated into a foreign language then back to English.
The left column is the original blurb, the right, the re-translation.
| At last, here is a book that gives this underrated skill the respect it deserves." - The New York Times | "At concluding, here be a manuscript that give this underrate dexterity the adore it deserve." - The New York Times | |
| " Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!" - Bob Gale, writer/producer, Back to the Future trilogy | " Thanks, Mr. Underhill, all for explaining contained by dust out and witty prose why my shopping traditions be not all that stale the gaping close. Now, make happy bring wakeful to date my wife!" | |
| "Why We Buy is a funny and insightful book for people on both sides of the retail counter.” - Michael Gould, CEO, Bloomingdale's | "Why We Buy is a amusing and astute book for nation done both side of the retail counter." - Michael Gould, CEO, Bloomingdale's | |
| Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets…An enormous indoor ski slope in Dubai; an uber luxurious Soa Paulo department store provides its customers with personal shoppers; a mall in South Africa has wave pool for surfing. | Revolutionary retail guru Paco Underhill is spinal column with a perfectly revise edition of his classic, witty bestselling book on our ever-evolving punter nation—complete of fresh observations and through course from the line-up circumference of retail, which is taking determine down in the world's emerging market. An gargantuan indoor ski dip attract shopper to a shopping precinct in Dubai; an uber posh Sao Paolo department pool provide its patrons with personal shoppers; a mall in South Africa have a surf dew pond for surfing. | |
| A guided tour of the most innovative stores, malls and retail environments around the world—almost all of which are springing up in countries where prosperity is new. | A guide pleasure journey of the best ahead of its circumstance stores, malls and retail environment on all sides the world—almost all of which are spring up in province where on earth prosperity is foreign. | |
| The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves customers. | The most existing trend in online retail—what retailer are doing accurately and what they're doing improper—and how nearly both Internet wholesaler from iTunes to Amazon can drastically add to how it serve its customers. | |
| The new Why We Buy is an essential guide—it offers advice on how to keep your changing customers and entice new and eager ones. | The new Why We Buy is an opening scout—it offer hint on how to store your shifting customers and fascinate new and earnest ones. |