Paco's new book

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Speaking Engagements

"...your passion and framework approach is the best I have ever seen." - Josh Kern, The Comex Group

Paco's presentations are packed with surprising details, important lessons, and insider observations from over three decades of behavioral research. Underhill has delivered keynote speeches at conferences, universities and Fortune 500 corporations spanning the globe for over a decade. From buying behavior to consumerism in the modern world, Underhill's entertaining presentations have been lauded worldwide.

In addition to discussing popular retail topics listed below, presentations can be custom-designed for each organization. They are as varied as his audience members: "Tractor Lust" at Massey Ferguson's Dealership Summit, "The Evolution of Hygiene" at the American Cleaning Institute's annual event, "Lessons from the Recession" at GlobalShop 2011. His relevant and informative messages have given trade associations, conference boards, and corporate retreats insightful information about the global state of retail from the world's foremost shopping anthropologist.

For more information on designing a topic to meet your needs, please contact .

Download press kit.

Paco frequently speaks on the above topics, but welcomes you to one which will better fit your needs.

See Paco at

January 12, 2012
Turkish Shopping Centers Presentation
Istanbul, Turkey

January 16, 2012
NRF 101st Annual Convention & EXPO
What Global Merchants Can Learn From One Another
Monday, 12:15PM - 1:00PM
Javits Center, New York City

Recent events

Fashion Institute of Technology, NY, NY

Consumer Electronics Association

DDI Forum, Boston, MA

IIR: Private Brand Movement, Orlando, FL

Chilean Supermarket Association, Santiago, Chile

Retail Excellence, Dublin, Ireland

HSM, Mexico City

Independent Garden Center Show 2011

NASFT: Super Retailer Summit, Keynote Address

World of Marketing: Buenos Aires, Argentina

Gensler

ICSC RECon Latin America Convention

Global Shop 2011

Maritz Communications Conference

Exclusive Presentation for Gensler

NRF 100th Annual Convention & EXPO: Keynote address

AGCO Retail Experience

IBM Smarter Industries Symposium 2010
Featured Panelist and Guest Speaker

Envirosell Japan
Annual Company Meeting

Atlanta Press Club

Indonesia Tour

ICSC with Cushman & Wakefield

Westfield World Retail Study Tour 2010

National Stationery Show

Symantec Worldwide Sales & Marketing Conference 2010

WWD Beauty CEO Summit 2010

Rich Relevance Road Show

Mall Rousse: Sofia, Bulgaria

Ferrero Corporate Headquarters: Milan, Italy

Names Not Numbers: Portmeirion, North Wales

NRF 2010 Big Show

2009 EVENTS
Digital Signage Expo
HSM Alimentaria (Spain)
National Assoc. of Retail Marketing Services (NARMS) Annual Meeting
National Assoc. of Retail Traders of Australia (NARTA) Annual Conference (Canada)
Seminarium Peru Marketing & Sales Congress
New Jersey Library Association Conf.

2008 EVENTS
Canadian Association of Chain Drugstores (CACDS) Annual Meeting
EasyFairs Marketing Convention (Sweden)
2nd Indian Consumer Mindscapes by Technopak (India)
National Assoc. of Convenience Stores (NACS) State of the Industry Summit
The New Yorker Conference
Public Library Assoc. National Conference
Seminarium Chile Marketing & Sales Congress
Seminarium Peru Marketing & Sales Congress
SPECS Annual Conference by Chainstore Age Magazine
BrasilShop (Brazil)
IIR Shopper Insights Conference
Enfoque Seminarios (Colombia)
Seminarium Ecuador Marketing & Sales Congress
American Lighting Assoc. Conference
DDI Leadership Forum

2007 EVENTS
AECOC Tecnomarketing Congress (Spain)
California State Library Conference
The Source by Circuit City (Canada)
First Data Commercial Services Expo
HSM World Marketing & Sales Forum (Mexico)
New York Public Library Spring Symposium
See You: The Mystery Shopping Day
StorePoint Conference
Surf Industry Manufacturers Association (SIMA) Annual Meeting

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