Speaking Engagements

Paco Underhill is an insightful and captivating speaker, who frequently presents to trade associations, conferences and professional groups about the methodology and findings of his research. With books out in 27 languages, Paco spoke in 19 countries spanning 5 continents in the last year alone. For more information on having Paco speak at your gathering please contact .

Download press kit.

Paco frequently speaks on the following topics, but welcomes you to one which will better fit your needs.

Science of Shopping 101: How Store Planning Affects Store Performance
This presentation walks through the store from a shopper perspective. Paco will fill in the missing pieces between the drawing board and the retail trenches. You‘ll take away the information you need to build a better store.

The State of Retail and Industry Trends
The world grows and changes everyday, so does the State of Retail. The flexibility to adapt to tomorrow‘s changes comes from a solid footing today. Paco will share his insights to help you get that footing.

Signage and Merchandising: Making In-Store Communications Work
This presentation focuses on the many incarnations of signs. Paco will cover who uses what signs where, for how long, and why. You‘ll walk away with the knowledge to successfully use signs as selling tools.

The Future of Category Management
This presentation takes a look at category management with a bird‘s eye view of your aisle, and zooms into the details that make a shelf work. From this presentation, you‘ll learn how to turn the confines of your environment into success.

What Women Want presentation for the Atlanta Press Club
Wednesday, July 28, 2010
7:30 am - 8 am Breakfast reception and book signing*
8 am - 9 am Presentation
9 am - 9:30 am Second book signing
* Books will be sold by Barnes & Noble.

WHERE
One Ninety One Club
191 Peachtree Street, N.E.
Suite 400
Atlanta, GA 30303
The 191 Club is providing guests with 2 hours of FREE parking.

R.S.V.P.
This program is open to the public.
Members of Atlanta Press Club, The Commerce Club and 191 Club may purchase tickets for $15 and nonmembers may purchase tickets for $25. Payment must accompany reservations, and there is a 48-hour cancellation policy.
To register please click here or call our office at 404.577.7377.

Respect The Shopper: Summer School is Now in Session!
This new webinar program features a host of timely content - webinars,
white papers, briefs and blogs - designed to keep e-commerce execs
on top of their game heading into the crucial fourth quarter and holiday season.
Click here to register.

May 29-June 15, 2010
Indonesia Tour

May 23-25
Las Vegas, NV
ICSC Guest as part of Envirosell and Cushman & Wakefield's
Retail Consulting practice What Women Want Unveiled

May 21, 2010
New York City
Featured Speaker
Westfield World Retail Study Tour 2010
Sheraton Hotel

May 19, 2010
New York City
Featured Webinar Host
Listrak Webinar

May 15, 2010
New York City
Featured Presenter
National Stationery Show
Jacob Javits Center

May 13, 2010
Las Vegas, NV
Featured Educator
Symantec Worldwide Sales & Marketing Conference 2010 MGM Grand

May 10-12, 2010
Palm Beach, FL
Featured Speaker
WWD Beauty CEO Summit 2010

May 5, 2010
New York City
Webinar for Cushman & Wakefield Corporate Team

April 29, 2010
Chicago, IL
Rich Relevance Road Show
Presentation at The Westin, Michigan Avenue, Chicago

April 27, 2010
San Francisco, CA
Rich Relevance Road Show
Presentation at Le Meridian

April 26, 2010
San Francisco, CA
Store Clinic
Gump's Department Store

April 12-14, 2010
Sofia, Bulgaria
Featured Guest and Educator
Retail Seminar, Mall Rousse

April 9, 2010
Milan, Italy
Presentation
Ferrero Corporate Headquarters

March 24, 2010
New York City Presentation
Rich Relevance Road Show
W Hotel Union Square

Names Not Numbers
Portmeirion, North Wales
February 26-28, 2010

NRF 2010 Big Show
New York, NY
January 11, 2010

Hakuhodo
Japan, Tokyo
October 26, 2009

Kutztown University
Kutztown, PA
October 20, 2009

Panera Marketing Meeting
Nashville, TN
October 7, 2009

Municipal Arts Society Meeting
New York City
October 6, 2009

ESOMAR Global Congress
Montreux, Switzerland
September 16, 2009

Marketing Summit
Warsaw, Poland
September 14, 2009

GDI International Retail Summit
Zurich, Switzerland
September 10, 2009

Oracle Cross Talk 2009
Orlando, FL
June 16, 2009

IESE Global EMBA Program
New York City
June 9, 2009

Seminarium: Marketing and Sales Intl Congress
San Jose, Costa Rica
May 26, 2009

New Jersey Library Annual Conference
Long Branch, NJ
April 29, 2009

Seminarium Peru:
Marketing and Sales International Congress
Lima, Peru
April 22, 2009

NARMS Annual Spring Conference
Colorado Springs, CO
April 6, 2009

HSM Alimentaria 2009
Valladolid, Spain
March 17, 2009

Envirosell Science of Shopping Conference
Los Angeles, CA
March 10, 2009

Digital Signage Expo
Las Vegas, NV
February 26, 2009

NARTA Annual Conference
Whistler, Canada
February 24, 2009

Retail Marketing Society Meeting
New York City
January 28, 2009

American Lighting Assoc. Conference
Washington, DC

Ayala Malls Merchant Conference
Manila, Philippines

BP Franchisee Meeting
Anaheim, CA

Canadian Association of
Chain Drug Stores Meeting
Toronto, Canada

Datalogic Shopper Marketing
Venice, Italy

DDI Leadership Forum
Las Vegas, NV

easyFairs Butiksleverantor 2008
Stockholm, Sweden

Enfoque Seminarios Marketing Congress
Bogota, Colombia

Forrester Research Consumer Forum
Dallas, TX

IIR Shopper Insight
Chicago, IL

IKEA Senior Manager Meeting
Conshohocken, PA

IMD/Carrefour Sr. Manager Meeting
Washington, DC

La Halle Directors Meeting
Paris, France

Liz Claiborne Designer Roundtable
New York City

NACS - The Assoc. for Convenience & Petroleum Retailing Meeting
Chicago, IL

Schuitema Retail Business Conference
Amersfoort, The Netherlands

Seminarium Chile:
Marketing & Sales Congress Santiago, Chile

Seminarium Ecuador: Retail Congress
Guayaquil, Ecuador

SSP: GateOne2One Conference
Singapore,

Steen & Strom Retail Day
Stockholm, Sweden

The New Yorker
New York City

Westfield National Conference
Sydney, Australia

Yum! Brands Marketing Meeting
Miami, FL

2009 EVENTS
Digital Signage Expo
HSM Alimentaria (Spain)
National Assoc. of Retail Marketing Services (NARMS) Annual Meeting
National Assoc. of Retail Traders of Australia (NARTA) Annual Conference (Canada)
Seminarium Peru Marketing & Sales Congress
New Jersey Library Association Conf.

2008 EVENTS
Canadian Association of Chain Drugstores (CACDS) Annual Meeting
EasyFairs Marketing Convention (Sweden)
2nd Indian Consumer Mindscapes by Technopak (India)
National Assoc. of Convenience Stores (NACS) State of the Industry Summit
The New Yorker Conference
Public Library Assoc. National Conference
Seminarium Chile Marketing & Sales Congress
Seminarium Peru Marketing & Sales Congress
SPECS Annual Conference by Chainstore Age Magazine
BrasilShop (Brazil)
IIR Shopper Insights Conference
Enfoque Seminarios (Colombia)
Seminarium Ecuador Marketing & Sales Congress
American Lighting Assoc. Conference
DDI Leadership Forum

2007 EVENTS
AECOC Tecnomarketing Congress (Spain)
California State Library Conference
The Source by Circuit City (Canada)
First Data Commercial Services Expo
HSM World Marketing & Sales Forum (Mexico)
New York Public Library Spring Symposium
See You: The Mystery Shopping Day
StorePoint Conference
Surf Industry Manufacturers Association (SIMA) Annual Meeting

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