Best Selling author, and CEO of Envirosell, Paco Underhill has spent more than twenty five years studying consumer behavior. Read more
See what's happening at Envirosell.
In The State of the World of Retail DVD, Paco Underhill explores the shopping experience from a global perspective. Learn more here.
News
February 1 | 2010
Originally written for the National Retail Federation, Paco takes on the topic of multi-channel convergence.
December 7 | 2009
This holiday season, stores are doing everything to lure you in. Sometimes there's more than meets the eye behind those beautifully shelved items. There's a science behind shopping, and it's all about the "how" of the sell.
Click here to watch the video from Ivanhoe Broadcast News.
November 30 | 2009
Read Paco's commentary on Black Friday and our consumer spending culture, published in Sunday's Washington Post
October 9 | 2009
Paco answers readers' questions and talks about the shift in consumer habits with BusinessWeek's Senior Editor Diane Brady.
October 2 | 2009
Earlier this month Paco spoke at the Service Excellence Symposium at the New York Public Library. Watch Paco summarize a few of his important points in this video interview.
September 30 | 2009
As part of the Municipal Arts Society's Re-Imaginig Cities: Urban Design After the Age of Oil exhibition, Paco will be giving an Author's Talk entitled City: Rediscovering the Center on Tuesday, October 6 at 6:30pm. Non-members are welcome to attend. Visit the MAS website for more details and to purchase tickets.
September 8 | 2009
In 1977 on behalf of the Department of State, Paco hosted the Malaysian cartoonist LAT in New York City. These strips bubbled up this week from the back of a filing cabinet.
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August 03 | 2009
Paco defines the current trend of ongoing sales and discounts as "heroin." Read about it in the recent New York Times Article "High-End Retailers Offering More Discounts."
June 19 | 2009
French, Brazilian and Japanese rights to the new version of Why We Buy have just been issued. More off-shore rights are in the pipeline. How little did I know 10 years ago that my first book would have such long legs. Thank you.
February 13 | 2009
Read these amusing blurbs, descriptions and reviews of the newly released Why We Buy that were translated into a foreign language then back to English.
February 13 | 2009
WHY WE BUY: The Science of Shopping Updated and Revised for the Internet, the Global Consumer, and Beyond will be release in Korean and German.
In addition, The German publisher Campus Verlag has also bought the rights to the new book Paco is working on now - The Female Factor; The Worship of Goddess.