Best Selling author, and CEO of Envirosell, Paco Underhill has spent more than twenty five years studying consumer behavior. Read more
See what's happening at Envirosell.
In The State of the World of Retail DVD, Paco Underhill explores the shopping experience from a global perspective. Learn more here.
News
April 30 | 2010
Paco and Rich Relevance's David Selinger have a message for retailers: It's no longer the early 20th century.
Shopping Scientist Paco Underhill Tackles Online Retail - Digits - The Wall Street Journal | Blogs
March 11 | 2010
In this podcast, hear Paco speak about his soon to be released book, What Women Want, with Blake Landau from Customer Management IQ.
February 1 | 2010
Originally written for the National Retail Federation, Paco takes on the topic of multi-channel convergence.
December 7 | 2009
This holiday season, stores are doing everything to lure you in. Sometimes there's more than meets the eye behind those beautifully shelved items. There's a science behind shopping, and it's all about the "how" of the sell.
Click here to watch the video from Ivanhoe Broadcast News.
November 30 | 2009
Read Paco's commentary on Black Friday and our consumer spending culture, published in The Washington Post
October 9 | 2009
Paco answers readers' questions and talks about the shift in consumer habits with BusinessWeek's Senior Editor Diane Brady.
October 2 | 2009
Earlier this month Paco spoke at the Service Excellence Symposium at the New York Public Library. Watch Paco summarize a few of his important points in this video interview.
September 30 | 2009
As part of the Municipal Arts Society's Re-Imaginig Cities: Urban Design After the Age of Oil exhibition, Paco will be giving an Author's Talk entitled City: Rediscovering the Center on Tuesday, October 6 at 6:30pm. Non-members are welcome to attend. Visit the MAS website for more details and to purchase tickets.
September 21 | 2009
September 8 | 2009
In 1977 on behalf of the Department of State, Paco hosted the Malaysian cartoonist LAT in New York City. These strips bubbled up this week from the back of a filing cabinet.
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August 11 | 2009
August 03 | 2009
Paco defines the current trend of ongoing sales and discounts as "heroin." Read about it in the recent New York Times Article "High-End Retailers Offering More Discounts."
July 16 | 2009
June 24 | 2009
June 19 | 2009
French, Brazilian and Japanese rights to the new version of Why We Buy have just been issued. More off-shore rights are in the pipeline. How little did I know 10 years ago that my first book would have such long legs. Thank you.
June 18 | 2009
Update from London on men's wear. Black socks with colored heels and toes—easier to match coming out of the dryer. Also socks designed for the right and left foot. T-Shirts that help your posture. Simple, logical but expensive. Is it worth it?
June 17 | 2009
Reading a seriously disturbing book. An Intellectual History of Cannibalism, by Cåtålin Avramescu a Romanian Political Scientist. Wanna go to the dark side of your head, this is your ticket.....
June 15 | 2009
One of Paco's favorites: Sort Quench, & Dump, a blog about bees and saints. Funny, literate and weird.
February 13 | 2009
Read these amusing blurbs, descriptions and reviews of the newly released Why We Buy that were translated into a foreign language then back to English.
February 13 | 2009
WHY WE BUY: The Science of Shopping Updated and Revised for the Internet, the Global Consumer, and Beyond will be release in Korean and German.
In addition, The German publisher Campus Verlag has also bought the rights to the new book Paco is working on now - The Female Factor; The Worship of Goddess.