Best Selling author, and CEO of Envirosell, Paco Underhill has spent more than twenty five years studying consumer behavior. Read more

Simon & Schuster is Paco's North American publisher. For foreign rights, please contact Glen Hartley.

See what's happening at Envirosell.

In The State of the World of Retail DVD, Paco Underhill explores the shopping experience from a global perspective. Learn more here.

Booklist